Famous Vietnamese actors, Trung Anh and Xuan Bac deliver a strong message that bear bile consumption is a relic of the past and plays no part in the modern, forward-thinking Vietnam. ENV image and copyright.

Famous Vietnamese actors, Trung Anh and Xuan Bac deliver a strong message that bear bile consumption is a relic of the past and plays no part in the modern, forward-thinking Vietnam. ENV image and copyright.

Bear Bile PSA by ENV In this latest public service announcement by Education For Nature Vietnam, people are reminded that it is no longer socailly acceptable to use bear bile extracted from Asiatic Black Bears.  The video portrays a wealthy entrepreneur’s attempts to celebrate success falling flat when he offers his guests bear bile wine. As his shocked guests look on at his social faux pas, the entrepreneur’s wife gently informs her husband that bear bile is old fashioned and that today, successful people in Vietnam don’t use bear bile anymore.

According to ENV’s International Communications Editor Tom Edgar the demand for bear bile poses a critical threat to Vietnam’s bears. Bears are hunted in the wild and sold live to commercial farms, where they are exploited for their bile to meet consumer demand.

While the peak of bear bile farming in Vietnam was in 2005, when more than 4,300 bears were documented at hundreds of farms throughout the country, the bears are not out of the woods yet.

Tom says “the battle is not yet won until bear bile consumption ends altogether in Vietnam. When the buying stops, the capture and exploitation of bears will end too, and wild bears will have a chance to recover and live in nature without the risk of being killed or captured to support consumer demand for bear bile in Vietnam.”

Over the last decade the collective efforts of authorities, NGOs, and members of the public in fighting against bear bile farming and raising the public’s awareness has caused bear bile consumption to slump. According to to ENV’s  2015 research consumption has fallen 61% since 2009.

Consequently the number of captive bears at private facilities has decreased dramatically to 936 (October 2017), according to the National Forest Protection Department records.

 

This PSA will be broadcast on both national and provincial TV channels throughout Vietnam over the next few months.

Find more details about ENV’s campaign to bring an end to bear farming and trade at: http://envietnam.org/index.php/what-we-do/env-species-focused-campaigns/end-bear-farming-and-trade

 

ENV encourage you to share this video (https://goo.gl/DRBvcT) with your network and help them reach an even wider audience.

Website:                       envietnam.org

 

See their Animal Rescue appeal at:   https://goo.gl/PcDVqQ