Wildlife Crime is getting personal with wildfor.life campaign. Pictured here, are Andy Luck's Desert Elephants, Copyright Andy Luck

Wildlife Crime is getting personal with the UN’s wildfor.life campaign. Pictured here are Andy Luck’s Desert Elephants, image and copyright Andy Luck


Ban Ki-moon, Kong Saharat, Li Bingbing and Gisele Bündchen among those aiming to spur action to protect endangered species
iamarhino(UNEP Press release) Nairobi: 25 May 2016 – The United Nations, backed by A-list celebrities from across the globe, today launched an unprecedented campaign against the illegal trade in wildlife, which is pushing species to the brink of extinction, robbing countries of their natural heritage and profiting international criminal networks.

“Each year, thousands of wild animals are illegally killed, often by organized criminal networks motivated by profit and greed,” said Secretary-General Ban Ki-moon. “I call on all Governments and people everywhere to support the new United Nations campaign, Wild for Life, which aims to mobilize the world to end this destructive trade. Preserving wildlife is crucial for the well-being of people and planet alike.”

#WildforLife, launched May 25th at the second United Nations Environment Assembly (UNEA-2) in Nairobi in front of environment ministers from every corner of the planet, aims to mobilize millions of people to make commitments and take action to end the illegal trade.

The campaign is run by the United Nations Environment Programme (UNEP), the UN Development Programme (UNDP), the UN Office on Drugs and Crime (UNODC) and the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES).


As part of the campaign, Thai Superstar Kong Saharat and Chinese actress Li Bingbing are fighting for elephants, and Brazilian model Gisele Bündchen for sea turtles.

They are being joined by major celebrities from India, Viet Nam, Indonesia, Ivory Coast and the US battling to conserve species such as orangutans, tigers, rhinos and helmeted hornbills and calling for citizen support to end the demand that is driving the illegal trade.

Thai superstar Kong Saharat is an outspoken advocate for Thailand’s national animal, the elephant. As a Key Opinion Leader (KOL) for Freeland’s iTHINK platform, under the USAID-supported Asia’s Regional Response to Endangered Species Trafficking (ARREST) program, Kong said, “Most ivory comes from the illegal poaching of elephants, killed for their tusks to produce ivory products. Ivory ornaments or jewelry is just a sense of sadness and loss. Stop buying, and the killing stops.”

Between 2010 and 2012, 100,000 elephants were killed for their ivory in Africa. Three rhinos are killed every day, and the Western Black Rhino has already gone extinct. Pangolins – scaly anteaters – are the most illegally trafficked mammal in the world. Great Apes are already locally extinct in several African nations.

The campaign asks participants to find their kindred species and use their own spheres of influence to end the illegal trade, however it touches or impacts them.

Profits from the illegal wildlife trade sometimes go into the pockets of international criminal networks, threatening peace and security, and damaging the livelihoods of local communities who depend on tourism.

Stopping this trade is also crucial to achieve the UN Sustainable Development Goals (SDGs), as it threatens countries’ biodiversity, people’s livelihoods, and disturbs peace. SDG 15 in particular calls for the protection of wild fauna and flora as well as the ecosystems that they depend on – including targets on combatting and addressing the supply and demand of illegal wildlife products.

Politicians, celebrities and business leaders will be making pledges during UNEA-2 and in the run-up to World Environment Day (WED), which is themed “Go Wild For Life” to tie in with the campaign. Angola, the global host of WED, will be making significant pledges to tackle the illegal ivory trade at the event.

Join the campaign by visiting www.wildfor.life and using the #Wildforlife hashtag on Twitter to share your kindred animal and pledge.


Download additional quotes from celebrities and the heads of the UN agencies involved.
Download pictures of celebrities and the heads of UN agencies morphed with their kindred animals.
Download a fact sheet on the illegal trade in wildlife.

For more information and to arrange interviews, please contact:

Betty Tsai, Director of Communications, Freeland, betty@freeland.org +66 2 254 8321

Satwant Kaur, Regional Information Officer, satwant.kaur@unep.org, +66 81 700 1376