The third world war against the illegal wildlife trade (Feb 2014). 

The UK is gathering world leaders to a crucial London conference on 13 February 2014 to end the illegal wildlife trade and more effectively protect what remains of iconic endangered species. 

You can combine your voice with others in a social media Thunderclap ( Let them hear your roar!) intended to resonate in the halls of power and strengthen conference participants’ resolve to stop the trade that is murdering some of our iconic wildlife species and the good people who protect them. Greater combined efforts aimed to stop and reverse the grim trend of wildlife slaughter for the sake of dubious fashion items, status symbols and medicines are on the table. A failure to win this war would be unconscionable. 

How you can help: your comment will be transmitted on February 12th, at 7 pm in an amplified social media campaign and the weight of messages is hoped to harden resolve and  produce tangible impact in the war on wildlife trade.  Make no mistake, it is a war on wildlife and forest crime,  it is transnational in scope and impact and the casualties are mounting. Let our leaders hear your ROAR!  

In your message please reinforce the point that alongside the devastation of iconic Asian and African wildlife, there is the rampant illegal trade in less famous species and in Central America too, organised criminals are behind much of that wildlife crime also (See ARCAS Guatemala about the wildlife trade and its aftermath in the World’s fifth biodiversity hotspot).

There are many fronts in this war and we’ve lost at least 1,000 park rangers killed in action protecting wildlife in 35 different countries in just the last decade. Central Africa has lost two-thirds of its elephant population since 2004!  (Read more about the elephant crisis) It’s a bloody massacre and I’m not swearing.

This conference is organised by the UK Government with support from The Royal Foundation, WWF and ZSL

The London 2014 conference webpage is

Black Rhino by Andy Luck. 7,500% increase in rhino poaching from 2007 to 2013 . On average, three rhinos are killed per day.

7,500% increase in rhino poaching from 2007 to 2013 is not remotely sustainable and is highly illegal. On average, three rhinos are killed per day. Black Rhino photo by Andy Luck.


Bengal tiger photographed by Andy Luck, is one species suffering from illegal trade

Bengal tiger photographed by Andy Luck, is one species suffering from illegal trade

You can help by sending a supportive message to the leaders gathering at the London Conference in the fight against wildlife trafficking.

For further information on WWF’s work to protect threatened species go to

Find out how the Zoological Society of London (ZSL) is helping to stop illegal wildlife trade here: 


An heirloom tiger penis, Sabah, Borneo, by C.Paxton

This foul looking object is an heirloom, male tiger genitalia valued by superstitious people as an aphrodisiac. Elephants, tigers and rhinos are being illegally killed so their parts can be used for jewellery, alleged medicines, carvings, cosmetics and other luxury goods. On 12 and 13 February this year, governments from around the world will gather in London to determine how to end illegal wildlife trade.