Look out for the IBIS RICE brand - each sale supports wildlife friendly farming in Cambodia!

Look out for the IBIS RICE brand – each sale supports wildlife friendly rice farming in Cambodia

Have you heard of IBIS RICE?  It’s an attractive name brand sure enough, and what it represents is nicer still – wildlife friendly rice production by Cambodian communities who care about preserving their neighbouring wildlife habitat and wildlife populations.

With support from The Wildlife Conservation Society (WCS) in Cambodia and key partners, the Ministry of Environment and the Forestry Administration, Cambodian farmers from six participating villages in three protected areas are producing high value, fragrant Jasmine rice for retail and wholesale in the Capital City Phnom Penh and in popular visitor centres such as Siem Reap near the glorious UNESCO World Heritage Site of Angkor.

Visitors can find IBIS RICE in prestigious outlets such as luxury and boutique hotels, restaurants, shops and department stores. Click here for a current list of supporting restaurants and hotels.

IBIS RICE is certified wildlife-friendly.  Certified Wildlife Friendly™ develops, certifies and promotes products and practices that conserve threatened wildlife while contributing to the economic vitality of rural communities.  For more information on this see: wildlifefriendly.org

So by buying this rice, shoppers support the farmers’ more ecologically sustainable livelihoods – this benefits some rather special birds, including The Giant Ibis Thaumatibia giganteus that will feature on a promotional advertisement for IBIS RICE in a UNDP GEF publication in 2014.

Artwork by C and K Paxton based on photograph by J C Eames OBE from www.prcfoundation.org

Giant Ibis Artwork by C and K Paxton based on photograph by J C Eames OBE from www.prcfoundation.org

Better Wildlife Conservation, Better Livelihoods. How Does This Work? 

People are happy paying more for a superior product and IBIS Rice is a premium brand, it costs more than conventionally produced rice and so brings in more income to the producers. The flavoursome rice is sold in quality outlets, department stores and supermarkets and in supportive hotels and restaurants where people don’t mind paying for quality branded products.

Win-win Scenario For Birds, Farming Communities And Customers

Supported by higher value wildlife friendly products, farming and wildlife communities alike are benefiting from the combination of improved farming techniques and higher value marketing that brings better income to the six participating villages in three protected areas on the Tonle Sap flood plain. These protected areas are: Preah Vihear Protected Forest, Kulen Promptep Wildlife Sanctuary and the Bengal Florican Conservation Area.

Sansom Mlup Prey  is a collaborative endeavour that links wildlife conservation with improved livelihoods. As partner, Wildlife Conservation Society Cambodia Program is working with communities in these areas and the Cambodian Government to restore wildlife to historical levels.

Shoppers and visitors get to enjoy tasty rice in the knowledge that they are supporting native wildlife conservation and rural communities who are doing the right thing by protecting wildlife habitat for the benefit of native wildlife and people for future generations.

The Wildlife Conservation Society have recently published a report Measuring deforestation on the northern plains showing that deforestation rate in ‘the buffer zone’ outside protected areas is almost ten times higher than in the protected areas. So the protection is paying off!

Where Can I Get Some IBIS RICE?

IBIS RICE products for retail

IBIS RICE products for retail

You can call 017 548 300 to order your rice or see

How Can I Get In Touch With IBIS RICE?

Check out the latest related news and get in touch via IBIS RICE on Facebook

 

The wildlife friendly IBIS RICE project is supported by donors: UNDP Global Environment Facility, The World Bank Development Marketplace, The UK Department of Environment and Development, New Zealand International Aid and Development Agency, The Asia Foundation, DANIDA, The Critical Ecosystem Partnership Fund and Asia Pacific Forum for Environment and Development

 

 

For more on IBIS RICE see http://collaborations.wcs.org/smp/About/WildlifeFriendlyIbisRiceProject.aspx

For more on Angkor click to view the short film on Angkor Thom produced by Andy Luck in the BBC International Natural Wonder Series on wildopeneye.com’s films page.